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The Adverse Impact of EFRIS on Customer Loyalty Programs

Amid the tight competition among Uganda’s retail sector where businesses fiercely compete for customers, the battle for customer loyalty has taken an unexpected turn. While loyalty programs have proven to be a cornerstone for enterprise retailers globally, a surprising shift is occurring in Uganda, with major players, including Capital Shoppers and Quality Supermarket, suspending their loyalty programs and only Carrefour openly advertising its MyCLUB digital loyalty rewards programme.

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